Marketing & Public Relations Strategist
Resume.
Professional Summary
Charismatic and persuasive Public Relations Specialist offering expertise in marketing, digital strategy, advertising, and media relations. Superb writer and editor adept at communicating effectively with target audiences through strategic brand management and Public Relations campaigns.
Skills
Content Strategy Writing Branding Public Relations Creative Initiatives Editing/Copy Editing Marketing Social Media Communications Technical Support Social Media Marketing Digital Analytics Journalistic Style Adobe Creative Suite Website Design
Work Experience
November 2022 - April 2024
Marketing Manager | OWN Real Estate, WLREA
Responsible for writing, building, and executing campaigns across platforms for brand expansion. Duties include strategizing and planning for events, campaigns, and relevant content curation, maintaining social media presence across multiple channels including Instagram, Youtube, Google, LinkedIn, and more, developing written copy for video scripts and blog posts, and analyzing marketing data to develop and implement effective SEO strategies.
November 2021 - November 2022
Marketing Coordinator | OWN Real Estate, WLREA
Responsible for writing, building, and executing campaigns across platforms for brand expansion. Duties include strategizing and planning for events, campaigns, and relevant content curation, maintaining social media presence across multiple channels including Instagram, Youtube, Google, LinkedIn, and more, developing written copy for video scripts and blog posts, and analyzing marketing data to develop and implement effective SEO strategies.
April 2022 - Present
Associate Copy Writer | The Design Guild
Assisted as Copywriter/Editor with multiple high-profile client projects including the City of Petaluma, Bay Area British Swim School, Petaluma River Park, and more. Wrote for, drafted, and edited a weekly Community Update newsletter for the City of Petaluma.
Spring 2021
Marketing & Content Strategy Intern | One Stone Design
Wrote and edited website copy and blog postings for the company website. Developed multiple email funnels for client communication. Edited cold calling templates and created client database.
April 2022 - Present
Founder | Avalon Waters Cassard Marketing & PR Consulting
Advising companies on marketing strategy, developing company brand identities, & helping clients find their voice. Services include brand voice consulting, copywriting, website development, marketing strategy, and more.
Winter 2021
Feature Writer | Mustang News
Wrote articles and feature stories for Cal Poly's campus publication (Mustang News) during Winter Quarter 2021. Had a Journalistic Beat reporting on the Cal Poly Music Department, with two feature stories published.
February - March 2021
Social Media Ambassador | Guitar Discoveries
Developed and executed a promotional plan for the Guitar Discoveries YouTube channel across multiple social media platforms.
February 2018 - January 2019
Social Media Manager | Her Campus Cal Poly
Managed the Cal Poly HerCampus social media accounts. Created posting schedules, designated content creation, managed social media team, etc.
Promoted from Facebook Manager to Social Media Manager during my tenure.
Education & Certifications
2017 - 2021
California Polytechnic State University, San Luis Obispo
Bachelor of Science, Journalism - Public Relations
College of Liberal Arts Dean's List Recipient
2022 - Expires 2025
Google Analytics Certification
Google Analytics for Beginners
2021 - No Expiration
LinkedIn Learning
Content Marketing for Social Media | Marketing Analytics | Marketing Tools: Growth Marketing | SEO: Optimize Your Social Media Profiles
2020 - No Expiration
Hootsuite Platform Certification
Credential ID 19072941
2020 - No Expiration
Stukent Mimic Social Certification
Mimic Social is a social media marketing simulation designed to give students experience with platform-specific strategy.
Activities & Honors
Mustang News, The Alameda Sun, & Her Campus Cal Poly
Featured Writer
Multiple published journalistic pieces across three media outlets & multiple published blog posts across a variety of brand outlets.
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Encinal DECA
Alumnus of Encinal DECA Program
Human Resource Management division